Frequently Asked Questions

General Questions
What are your payment terms?
Larger-Scale Projects

Below are the two typical payments terms we use for larger-scale projects although we are always willing to work out terms that work for each client. For shorter term projects we typically us a two-payment system where a deposit for half of the amount would be paid to initiate the project, and the second and final payment would be paid upon the completion of the project. 

For longer term projects we use will typically split payments into anywhere from 3 to 6 payments based on the size and length of the project. The first payment would be a deposit in order to initiate the project and the following payments would be based on benchmarks of progress to determine when payment is due.

Smaller-Scale Projects

For one off and other small-scale projects payments are typically made at the completion of a project. Original artwork files and/or production ready files are delivered once the payment has been received for the completed work.

Do you use a contract with clients?

We do have a work for hire agreement that we provide to our clients. We generally use this for first time clients, especially for large-scale projects. The contract will be available for the client to review personally or with an attorney if they prefer. We are always willing to negotiate the terms inside of our contract if necessary.

How do you treat ownership of intellectual property?

In all of the artwork and design we create for our clients, the intellectual property is owned by the client once final payment has been received by Five & Dime. The only rights we retain of the completed work is to showcase that within our portfolio or marketing materials.

Logo, Identity, and Print Design
What are your general timelines and turnaround for projects?
Logo Creation and Brand Identity System

With all projects the life cycle of a project depends greatly on the size of the scope and the client’s engagement. A typical logo project from start to finish will take 4-6 weeks. This will include an initial meeting to go over the full scope of the project, a creative brief, and typically 3 rounds of revisions after the first concepts have been presented. This type of project would normally include a logo, business card, and simple brand guidelines identifying to the client the brands typography, color palette, and general logo usage. 

Full scale Brand Identity Systems where the client is looking for a fully developed brand package will range from 8-12 weeks from start to finish. The deliverables in this scope would include logo, typography, color palette, standard business collateral, secondary graphical elements and/or iconography, photo treatments, and a brand guideline booklet.

Print Collateral and Digital Materials

For smaller projects such as brochure and booklet layout, website and social ads, event flyers, or any other general design projects a typical time frame is 2-4 weeks from start to finish.

How much does a typical logo cost?

When it comes to the price of a logo the biggest difference between a logo that costs a couple hundred dollars vs a logo that costs tens of thousands is the amount of initial research and strategy involved. A couple hundred-dollar logo is usually going to be made by an amateur, be from a template design, or from an out of country design farm. In these cases there is little to no strategy behind the logo produced and often times it is not unique or trademarkable by the client. 

On the other end of the spectrum are logos that cost tens or even hundreds of thousands of dollars. These logos have extensive research and strategy involved to make sure that the end product is right for both the client and their audience.

Five & Dime falls in the middle of this spectrum. We put in the initial work to make sure that our logos are well thought out for each client. Still, because it can be such a wide range we provide a custom quote for each logo project, but typically we fall anywhere between $1,500 to $7,500 depending on the client and specifics of the project.

Does it cost less if I have an idea for my logo but just need a designer to make it for me?

We typically do not take on logo projects that just need to be vectorized for use. Where we feel we provide the most value is in creating well thought out concepts based on research and insights into our client's company and industry. That’s not to say we aren’t open to ideas provided by our clients, in fact we welcome them! We find that through research and strategy great ideas are made stronger or even better ideas emerge. 

In certain cases, typically as part of a larger project, we are willing to work on an hourly basis to redraw a logo design for use and production. A quote would be provided to the client with a range of hours we believe needed to complete the project.

What can I expect to receive at the end of a project?
Logo Creation and Brand Identity System

We provide our clients with the original artwork files in a vector format so that if there is ever a need to change the file or provide it to a vendor or another designer the client has it readily available. The logo will also be provided in multiple other formats for ease of use without a design software program. They will be organized in folders for ease of use by anyone in the company’s organization. In the instance of any business collateral or any other printed items and production ready files will be provided to the client.

Print Collateral and Digital Materials

Print/production ready files will be provided to the client and/or to the print/production company of choice. In the case of digital applications, files will be provided in the correct format for the client to upload them at their convenience. Original artwork files are also available upon request. We’re always happy to provide any additional file types or answer any questions either from our clients or the vendors they are using.

What is the Difference between a Logo and a Brand Identity System?

A logo is simply a visual mark that represents your company. This is a singular element that is created for the client. 

A Brand Identity System is the development of a logo, as well as all of the complimentary elements that makes up a company’s brand. This would include typography choices, color palette, business collateral (ie. business card, letterhead, envelope, invoices, etc), iconography, secondary graphics and logos, photo treatments, and specifications on how to use all of these elements in future applications. It is a comprehensive package that a company uses to identify themselves to their audience.

What is your process?

Typically, we start with a short in-person meeting to kick off all of our projects. When necessary we provide the client with a creative brief to fill out and answer so that we can learn about their business, their existing brand, and have a foundation of visual preferences to design off of. After this first phase we will begin the research and design process. When this is completed the first round of concepts will be provided to the client, this can be done in person, on the phone, or through email. Upon receiving feedback, we will then revisit the design and provide the client with second round concepts for review. Generally, after the second round there are only minor changes left to be made until the final design is presented and packaged up for the client.

What programs do you normally use?

We primarily use the Adobe Creative Suite for all of our design projects. It depends on the specifics of the project but we use Illustrator for vector formatted graphics, Photoshop for photographs or any raster (pixels) formatted graphics, and Indesign for multi-page layouts. We may occasionally use other Adobe or non-Adobe programs depending on what the project requires.

How much does a new website cost?

The cost of a website is primarily determined by a few factors: the amount of pages, any special capabilities or integrations, and if it needs e-commerce capabilities. As with our logo/branding scopes our websites all contain a degree of initial research and strategy. We will look at our client’s current website or content, their competition, and their branding and sales strategy/goals in order to design a website that is the most fitting for that client. All of our websites are custom built from the ground up. We provide a custom quote based on the specifics of each project but our typical scopes start around $3,000 for a small brochure site and around $5,000 for a smaller e-commerce store. Both of those scopes can double, triple, or quadruple from there based on the factors listed above.

What kind of after launch training do you provide?

In-person or over the phone training is available to each client post launch. It is best to do these sessions in one-hour increments so that the training can be absorbed by the client. We include up to 3 hours’ worth of training within the scope of a new website. We are also available by phone if the client has a quick question on editing the website once the training has been completed.

After a website is built can I edit myself or do you always have to make update/changes?

Basic edits and the addition of templated pages/sections can easily be done by the client after the website has been created. With major edits and newly designed pages, clients can either take those on themselves if they feel comfortable within the web platform or Five & Dime is always willing to work on an hourly basis after the initial scope is completed. If assistance is needed with either small or major edits, we are happy to provide help.

How long does a typical website project take?

This largely depends on the number of pages that are going to be built, and the availability of content that is provided by the client. Smaller websites can be built within 4-6 weeks. Larger websites and e-commerce websites can take anywhere from 6 weeks up to 4 months.

What platforms do you build your websites on?

There are two different platforms that we use for creating websites. The more commonly known platform is Wordpress. The other platform we use is called Webflow. Each platform has their own unique characteristics and advantages depending on the type of website that needs to be created. We discuss with the client before starting the website to see which platform will best suit their needs. 

We also have a basic knowledge of most content management systems and platforms, such as Squarespace, Wix, and Shopify. If assistance is needed within those platforms, we are happy to take a look around the backend and see if we can provide assistance on a clients existing website.

Strategy & Art Direction
What types of things does brand/design strategy include?

Brand and design strategy includes a plan of attack to implement and release your visual assets to your audience. It also includes a blueprint on how to visually represent your brand's mission, vision, and values so that your outward facing assets properly align with your business’ ethos. The strategy developed should also be used internally by all of the team members of the company to ensure a cohesiveness through all communication to a company’s audience.

What is art direction?

Art direction is a role an individual or team plays in overseeing the creative process, photoshoots, and production. We typically provide this service for brand identity systems and website clients at no additional cost. 

We are available for hire to provide art direction for individual projects such as content creation for websites or for marketing campaigns once a marketing strategy has already been established.

Do you provide business strategy?

We are not business consultants and do not put together a comprehensive business strategy or plan for our clients. 

We are able to steer clients in the right direction on certain industry standards and common business practices to ensure clients are putting their best foot forward on a professional level. This service is just an addition to the work we already provide our clients at no additional cost.

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