The Fun Side of Quality Craftsmanship
Client
Willows Water
Scope
Naming
Logo Design
Brand Identity
Print Collateral
Art Direction
Website Design
Client
Bench Dogs
Brief

After retiring Jim decided to turn his lifelong hobby into his full time job. Working out of his 435 sf home shop he set out creating a collection of high quality wood products. Knowing that Bench Dogs wanted to create items for both adults and kids meant that the brand needed to be polished enough to match the high quality cutting boards and other home goods being sold, yet still be playful enough to make sense with the kids toys. Drawing inspiration from the tools in the shop the name Bench Dogs, referring to the workbench and peg system used to clamp down projects, was born. The name lended itself to create an identity which is able to be abstract and fun, but still reference the tools of a quality craftsman.

Logo Design & Brand Identity
Print Collateral
Art Direction & Website Design
Back To AllBench DogsMCA Denver TeensTribe SnowboardsSub Rosa MercantileSarah Perez PhotographyCore GeologicPilates GarageNorthland SkisWillows WaterLogos & Marks
Below is a selection of our work. To view the full projects please visit the site on a larger screen.
MCA Denver Teens
Tribe Snowboards
Sub Rosa Mercantile
Sarah Perez Photography
Core Geologic
The Pilates Garage
Northland Skis
Willows Water