MCA Denver is the premier cultural space for all teen audiences. From the structured internship program to the informal drop in pop up shops, teens are given the chance to have an experience and encouraged to craft an identity through exploration. The teen programs at MCA do not put the stereotypical ideas of what a teen is into it’s events but instead encourages teens to identify through their own lens of creativity.
The identity for the teen’s program needed to have a connection to the MCA Denver logo, but be distinguishable enough that its teen audience could take ownership. Expanding upon the idea of out of the box thinking a mark was developed that literally felt born from the parent logo. The system elements emphasized the visual idea that each teen was unique in their way of thinking.
Having worked in positions from well site geologist to operations managers Chris and Daniel knew the competitive landscape and where they intended to fit in the market. Core was built on the belief that utilizing geologists with intimate local knowledge of the basin and formation that your project is in was of the utmost importance. The branding needed to speak to the level of precision put forth by the geologists when surveying and planning. However it was also important that Core Geologic felt visually strong and tested. The symbol that was developed for the mark is representative of a PDC bit, the bit that is most commonly used for drilling and core samples.